While the results are applicable to all companies, they focus on local businesses. An incredible 92% of respondents state they would only use a company if it displayed, at least, a four-star rating on review sites. The stats are broken down further, showing reliability (27%), expertise (21%), and professionalism (18%) to be the most vital characteristics for a local company to be associated with. After analyzing this data and additional studies, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as prioritizing its offline standing in the local community.