Managing information visible on the internet remains a key pillar of online reputation management. ICMediaDirect’s team of professionals recommend claiming all online listings connected to the brand across the web, including local directories, Google Places, and other websites that provide such information. Despite companies having little control over what people are saying on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect encourages the incorporation of the latest marketing technologies, such as storytelling techniques and videos. Innovative photography alongside building a coherent narrative raises engagement while creating an opportunity for businesses to build trust and the right image.
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